The City of Tshwane is inviting students from universities, technical and vocational education and training colleges and private higher education institutions to design the future tourism brand of South Africa’s capital city, Tshwane. This is your opportunity to design a destination brand that could influence how Tshwane is promoted to visitors from across South Africa and the rest of the world.
What is the innovation challenge?
The Tshwane Tourism Innovation Challenge is a citywide competition inviting students to develop a destination tourism brand for Tshwane. Participants will create a tourism brand identity consisting of a destination positioning concept, a logo, a slogan and a visual campaign concept. The winning concept will be unveiled in November 2026.
Why should you participate?
This is an opportunity for you to develop a real-world branding project for the country’s capital city. Compete for cash prizes, recognition and industry exposure, and make your contribution to how Tshwane is promoted to future visitors. Plus, there are cash prizes worth R100 000 for the winning design and finalists!
Who can enter the innovation challenge?
Students who are currently registered with any of the public or private higher education institutions in Tshwane are eligible to apply. Individuals and multidisciplinary teams are encouraged.
What are we looking for?
The ideal destination brand proposal should have the following elements:
- Be unique and reflect Tshwane's personality
- Inspire travel
- Appeal to local and international visitors
- Be memorable
Ready to enter?
Fill in this registration form with your details to receive an information pack and invitation to a virtual briefing session.
Entries close on 21 August 2026.
For enquiries, contact Mr. Sipho N Nxasane at SiphoNX@TSHWANE.GOV.ZA or Matshego Njumbuxa at enjumbnm@unisa.ac.za