25 January 2022
PRETORIA NAMED AS ONE OF TOP 100 TOURIST DESTINATIONS IN WORLD
The City of Tshwane is thrilled to announce its victory at the 2022 International Tourism Film Festival (ITFF) Awards.
The City won the Destination Cities Award for its film “Discover Tshwane”, a video showcasing the city’s offerings in the leisure, meetings and investment sectors. The winners were revealed on 6 May 2022 at Cape Town City Hall.
The ITFF Awards is an annual event that promotes and honours video content related to the tourism and travel industry. It aims to contribute to stimulating the development and growth of the South African and African audiovisual industry, and to give visibility and recognition to the work of creative arts sector professionals.
The award is an exciting achievement for our city and we welcome this victory as it confirms that Tshwane is indeed an attractive film location for local and international productions. Tshwane is an exciting destination with a rich heritage, architecture, historical sites, beautiful outdoors and natural landscapes.
Film tourism is an excellent vehicle to support our efforts in building a strong brand to attract visitors to our city, and we aim to make use of the opportunities it offers for product and entrepreneurship development in our local creative economy.
Worldwide film tourism is a growing phenomenon that influences travel decisions. Films, documentaries, television productions and commercials are instrumental in inspiring people to experience the locations they see on the big screen.
Follow Discover Tshwane on Twitter, @discovertshwane, for more information on our tourism offerings and packages.
Watch the winning Discover Tshwane video.